Everything a consumer brand needs to run paid social
We shoot the creative, buy the media and report on what it made you. One team, one monthly fee, no hand-off between agencies.
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About Kindling
We make paid social work for consumer brands: the creative, the media buying, and the numbers that tell you whether either of them worked.
4.2x
Average return on ad spend
1,800
Ad variants shipped last year
£14m
Media managed for clients last year
11
Consumer brands on retainer right now
Numbers
The two numbers we hold ourselves to, and report on every week
Average blended return on ad spend across the brands on retainer.
4.2x
1,800
Ad variants shot, edited and shipped last year, across static, short-form video and creator content.
Services
What a retainer covers
Four things, done every month, by the same six people. No pitch team that disappears after the contract is signed.
Paid social
Media buying across feed and short-form, managed daily against a target return
Creative production
Studio and on-location shoots that feed the ad account every month
Creator content
Briefed, cast and edited creator work that reads native, not borrowed
Lifecycle email
Welcome, browse and win-back flows that pick up the traffic paid social sends
“Kindling shot ninety variants in our first quarter and found three that still carry the account a year later.”
Nadia Brandt
Founder, Rowe & Ash
“They make the ads and they buy the media, so nobody gets to blame the other half. That alone was worth the move.”
Tom Ashcombe
Marketing director, Petal Drinks
“Our cost per order fell by a third in four months and, more usefully, we understood why it fell.”
Mei Lockhart
Head of growth, Fernhill Foods
“The Monday report is one page. It tells us what to spend on and what to stop. We had never had that before.”
Owen Castellan
Founder, Brightside Bikes
“They cast and edited forty creator videos without us chasing anybody. The whole thing ran quietly in the background.”
Priya Navarro
Brand lead, Lune Candles
“We came for the ads and stayed for the email flows, which now do about a quarter of the revenue.”
Sam Ridley
Owner, Harrow Pet Co
Notes
