Paid social and content for consumer brands
We shoot the creative, buy the media and report on what it made you. One team, one monthly fee.
40+
Working with 40+ consumer brands since 2019
About Kindling
We make paid social work for consumer brands: the creative, the media buying, and the numbers that tell you whether either of them worked.
4.2x
Average return on ad spend
1,800
Ad variants shipped last year
£14m
Media managed for clients last year
11
Consumer brands on retainer right now
Creative that earns its place in the feed
Most ads fail in the first three seconds. We shoot in volume, test every new frame against the one currently working, and keep only the ones that hold attention and sell.
1,800
Ad variants shot, edited and shipped last year, across static, short-form video and creator content.
4.2x
Average blended return on ad spend across the brands we hold on retainer, measured over the last twelve months and reported to each of them every Monday.
What we do
One team for the creative, the media and the numbers
We plan the campaigns, shoot the assets, buy the media, and report every Monday in language you can act on.
Paid social
Media buying across feed and short-form, managed daily against a target return
Creative production
Studio and on-location shoots that feed the ad account every month
Creator content
Briefed, cast and edited creator work that reads native, not borrowed
Lifecycle email
Welcome, browse and win-back flows that pick up the traffic paid social sends
How it works
A monthly rhythm that keeps new creative in the account and stops you guessing which ad did the work.
Creative testing
Short-form video
Media buying
Weekly reporting
Creative testing
Short-form video
Media buying
Weekly reporting
“Kindling shot ninety variants in our first quarter and found three that still carry the account a year later.”
Nadia Brandt
Founder, Rowe & Ash
“They make the ads and they buy the media, so nobody gets to blame the other half. That alone was worth the move.”
Tom Ashcombe
Marketing director, Petal Drinks
“Our cost per order fell by a third in four months and, more usefully, we understood why it fell.”
Mei Lockhart
Head of growth, Fernhill Foods
“The Monday report is one page. It tells us what to spend on and what to stop. We had never had that before.”
Owen Castellan
Founder, Brightside Bikes
“They cast and edited forty creator videos without us chasing anybody. The whole thing ran quietly in the background.”
Priya Navarro
Brand lead, Lune Candles
“We came for the ads and stayed for the email flows, which now do about a quarter of the revenue.”
Sam Ridley
Owner, Harrow Pet Co
Retainers
Monthly retainers, no cut of your spend
Monthly retainers, no cut of your spend
One fee, billed monthly, three months minimum. We never take a percentage of your media budget, so scaling the account costs you nothing extra in fees.
Spark
£2,400 /month
For brands spending up to £20k a month on paid social
What you get:
Paid social on one channel, managed daily
12 new ad variants a month
One studio shoot day a month
Weekly one-page report
Shared channel and email support
Notes
