A studio built to make more ads, better
Kindling started in 2019 with one shoot day a week and one ad account. The idea has not changed: make the creative and buy the media under one roof.
About Kindling
We make paid social work for consumer brands: the creative, the media buying, and the numbers that tell you whether either of them worked.
1,800
Ad variants shipped last year
£14m
Media managed for clients last year
11
Consumer brands on retainer
How a month with us runs
Four weeks, four jobs: plan, shoot, buy, report. Then we do it again with what we learned.
The studio
Meet the studio
Eleven people, six of whom you will speak to every week. There is no account layer between you and the people making the ads.
What clients say
“Kindling shot ninety variants in our first quarter and found three that still carry the account a year later.”
Nadia Brandt
Founder, Rowe & Ash
“They make the ads and they buy the media, so nobody gets to blame the other half. That alone was worth the move.”
Tom Ashcombe
Marketing director, Petal Drinks
“Our cost per order fell by a third in four months and, more usefully, we understood why it fell.”
Mei Lockhart
Head of growth, Fernhill Foods
“The Monday report is one page. It tells us what to spend on and what to stop. We had never had that before.”
Owen Castellan
Founder, Brightside Bikes
“They cast and edited forty creator videos without us chasing anybody. The whole thing ran quietly in the background.”
Priya Navarro
Brand lead, Lune Candles
“We came for the ads and stayed for the email flows, which now do about a quarter of the revenue.”
Sam Ridley
Owner, Harrow Pet Co
Notes
